You may have heard of Peter Drucker. If you haven’t, but you want to learn how to provide excellent customer satisfaction, then you should get to know his work.
Drucker was a writer, professor and management consultant whose scholarly articles talk about how humans are organized in government and business societies. He coined the term “knowledge worker,” and when it comes to creating success in the world of business, he knew exactly how to make it happen. In 2002, Peter received the honorary Presidential Medal of Freedom in recognition for his exceptional and unique contribution to world peace.
One of my favorite quotes of Peter’s is that “effective leadership is not about making speeches or being liked; leadership is defined by results, not attributes.” If every leader lived by these values, our nation and the world in general could accomplish wonderful things. Think about the leaders you most respect. There are many people who have ideas or can motivate others to vote them into a position of authority to make change. But there are only a few who, with or without the consent or authority from others, make things happen and get results.
In the business world Peter’s views has opened a few eyes. He knows what it takes to create a successful business. Peter said, “The single most important thing to remember about any enterprise is that there are no results inside its four walls. The result of a business is a satisfied customer.” In other words, the only way to determine whether or not a business has achieved the results it sought is by recognizing whether or not its customers are satisfied. This research can be completed through customer satisfaction surveys like those provided by Shopper Approved, the Leader in Online Social Proof.
If you want to have a successful business, earn satisfied customers. Think about what the customers want to get and give it to them. The “quality in a service or product is not what you put into it. It is what the client or customer gets out of it,” noted Drucker.
Once you know what your customer wants and needs, a process made easier with customer satisfaction surveys, then all you need to do is provide what it is they want and you will be successful. Who knows, maybe next year your company will make such a difference in the world of customer satisfaction that you will earn the Presidential Medal of Freedom just like Peter Drucker did.